Fierce Minds
Kind Hearts

Ashley Cain has recently started up his podcast ‘Fierce Minds, Kind Hearts’. Since losing his daughter Azaylia Diamond Cain to cancer in 2021, Ashley has been on a mission to channel her spirit as a beacon of strength and inspiration for others going through their own battles with mental health, hardship, adversity, grief, and loss. Surviving trauma can be a gruelling journey, but through the darkness Ashley has learnt to live a more purposeful life by using the idea of a “fierce mind" and a "kind heart” in everything that he does. In this podcast Ashley wanted to share the stories of others who have been shaped by unpredictable experiences - and found a way, not just to survive, but to come back stronger. Let’s go champs!

71% of listeners listen to FMKH via Apple Podcasts and the podcast has been front and centre of Apple editorial throughout the campaign, achieving front page features in both the Hero banner and New and Noteworthy appearing on the front of the Apple store for a 3-week period.

The podcast has been a consistent feature in the Top 10 of the Apple Society & Culture Chart peaking at No 1 and at no 33 on the overall Apple chart.

FMKH has an incredibly strong rating on Apple podcasts with 4.9% out of 5 stars.

Ashley’s Instagram is the space where we’ve seen huge engagement and interaction. To date there have been 12 million views of Huel branded reels.