McDonald's

Off Limits have worked with McDonald’s over various campaigns, the most recent being the 'Raise Your Arches' campaign. We were tasked to raise awareness across social platforms ahead of McDonald's launch of their new TV Ad campaign. The campaign celebrates the universal action of inviting someone for a McDonald’s with a double raise of the eyebrows. Whether it’s your fam, team, mates or a date, there’s a shared and often unspoken moment where it’s unanimously agreed – let’s go for a McDonald’s. We used popular Celebrities with a joint following of over 7 Million, which drove brand sentiment and conversation around #RaiseYourArches! In the summer Off Limits supported the Launch of the McDonald’s ‘My Rewards’. Off Limits onboarded three popular Celebrities and Influencers to hand out merch, McFlurry’s and McDonald’s reward points to the public. These appearances were also supported on the influencer’s social media platforms to create a social buzz, impact and ultimately boost the engagement of the campaign, allowing it to reach over  2M+ impressions.