Abbott Lyon

We successfully aligned Gemma Owen with jewellery brand Abbott Lyon in 2022. The collection features bespoke designs created by Gemma after the popularity of her own necklace during her time on ITV’s Love Island. This has been one of the most successful collaborations the brand has worked on, with one piece of jewellery from the collection selling each minute on the launch date and having 5,000 people sign up for early access to purchase the range.